Creative hairstyle / technical category

video of haircuts

look book mens

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about the format

Individual training with the coach.
Don’t know the language? No problem — this training is about hand work, not about talking.
Yuri does the work, you watch and repeat.
Theory in Russian and English.

Who is the coach?

OMC World Champion: Yuri Zhdanov

How does the training process go?

One‑on‑one live video call
Analysis of haircuts and styling, tools, and styling techniques
Online practice step‑by‑step with Yuri Zhdanov

This is not a video lesson

You don’t just observe.
You practice, receive feedback, and improve your own technique.

Yuri demonstrates

Why shouldn’t you worry about the language?
Everything happens in a live format, where you watch as Yuri performs the task, then you repeat it, and Yuri watches and corrects you, showing exactly what you’re doing wrong..

you practice

The value lies not in simply watching a video lesson and trying to replicate it, but in the fact that, by repeating the actions of a world champion, you immediately receive feedback on what you’re doing right and what you’re doing wrong.

Yuri is making adjustments.

The correction of your actions is based not on a narrative, but on a visual example.

You are improving yourself.

Thanks to this approach, you can improve your skills without leaving your city for training camps in other cities and countries, saving on travel and accommodation costs.

to sign up for a consultation

Yuri Zhdanov / Russia – Sochi
Master of International Class / World Champion

Vice President of the Union of Hairdressers and Cosmetologists. Sochi
In the profession since 1999
Absolute champion of the South of Russia
Champion of Russia 2003/2004/2005 (Nevskie Berega)
Absolute Champion of the Baltic States / male hairdressers
Medallist at the 1st International Olympic Games
Absolute Champion of Russia /2019 / 2020 /SPKR
Gold at the 2020 World Championship /1st place
Bronze at the 2024 World Championship /3rd place
Certified Judge
Author of all‑Russian unified standards in men’s designs
Organizer of a new system for educating male hairdressers
Founder of HANCRAFTINGA — the HANCRAFT technology and methodology by Yuri Zhdanov

to sign up for a consultation

Who is this program for?

for those who want to improve their technical skills

professional hairdressers and top trainers

For specialists and teachers who want to improve their technical skills.

1
international stylists

For barbers, hairdressers, and stylists of any country, nationality, and skill level who are preparing for competitions in the technical category.

2
debutants and students

For beginner craftsmen who want to master the technique and start their competitive journey.

3
members of national teams

For members of national teams from different countries, the desire to individually improve their level and compete for the title of world champion on behalf of their country.

4

course program / 1 week

4 private video sessions, each lasting 3 hours
12 hours of one‑on‑one training with a World Champion
The session time is agreed upon individually

How is the course going?

30 minutes

consultation

We are discussing your experience, goals, and competitive competence.

3 hours

1 private session

The first orientation day, the main task is to prepare the mannequin for styling.

Each session is 3 hours long.

2/3 private sessions

A real‑time demonstration of the laying technique and practical work.
In between sessions, you repeat the technique on your own.

3 hours

exam — competition

We summarize the results, review the work done and the mistakes made, and resolve your technical issues.

to sign up for a consultation

Yuri Zhdanov’s participation and experience in competitions

The Champion’s journey began in 1999 in the city of Volgograd. At the age of 19, Yuri left his hometown in search of a better school for himself. He lived and worked in: